Brain Drops 💧

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Welcome to Brain Drops.

These are notes meant to be quick shooters for the brain. This particular article is from a conversation featuring David Perell and Jack Butcher, 'Marketing Lessons', back in January 2021. They discuss the power of coining language, packaging your product, and trusting your intuition.

Vamanos 🏃

Marketing Lessons with Jack Butcher and David Perell

<aside> 💡 Jack Butcher is the founder and CEO of Visualize Value. He previously used to do design work for companies such as Ferrari and Michelin.

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<aside> 💡 David Perell is a prolific online writer, teacher, and podcaster. Known for pioneering the art of online writing through his course Write of Passage.

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If you're a twitter fiend, there's no doubt you've heard these two phrases before:

Personal Monopoly
Build Once, Sell Twice

And there's a good chance you know who coined them, too.

This is the power of coining language.

The Power of Coining Language

Both David and Jack have created terms unique to their brand.

People recognize Jack for Build Once, Sell Twice.